From Vision to Reality

Over 27 years ago, Pete Campbell began a quiet movement with three simple yet powerful words: Child of God. It started with sketches, screen printed t-shirts, and a deep belief that faith is not just something we hold—it's something we wear.

• Today, Child of God Clothing stands as a living legacy—a symbol of faith, identity, and purpose. Every product serves as a reminder of who we are and encourages early awareness of colon cancer, a cause close to Pete's heart.
  
  This is more than a brand. It's the journey of a Child of God-still unfolding, still inspiring.

• For 17 years, Pete pursued the official trademark, facing repeated delays and setbacks. Still, he remained committed. In October 2024, that dream was realized-the Child of God logo and word mark finally achieved Registered Trademark status. Just one month later, Pete passed away from colon cancer.
  
  Before he passed, he entrusted the future of the brand to his beloved wife of 21 years, Asharie, their beautiful children—Mckinney Love, Soleil, and Sammy III—as well as his younger brother, André Campbell, and his best friend, Ashe Dale Stephen. Together, they carry forward the vision he held so closely.